"The Swanepoel TRENDS Report is a respected source for the real estate industry and beyond, as is Entrepreneur magazine, and we are excited to see our agents honored in this way for all of their hard work," said Mark Willis, CEO, Keller Williams Realty. "We certainly wouldn’t have been included on either list without the dedication and resolve of our agents."  

According to the ranking in Entrepreneur magazine, the most important criteria to determine the top franchises included financial strength and stability, as well as growth rate and size of the franchise system. The magazine also looked at the number of years the company has been in business and the length of time it’s been franchising, in addition to start-up costs and financial data. Additionally, Keller Williams Realty made an impressive showing on the overall list, placing higher than any other real estate franchise.

The Swanepoel TRENDS Report is published by Stefan Swanepoel, a real estate industry speaker and insider. The survey was crafted to determine the Most Recognizable Brand for Real Estate Franchises for his report out in February 2010. The survey included votes cast by 11,000 plus real estate agents, who cast 390,000 votes to select the top 10.

"We are extremely proud that our associates and company are being recognized for our strength and stability during this time in our industry," said Mary Tennant, president and COO, Keller Williams Realty. "We attribute our success to being in business with phenomenal people and to our core business models, which have allowed our franchises to thrive during any market."